THE AFM SHOPPING NETWORK
The Avocados From Mexico Shopping Network was the first fully functioning shopping network created for avocados. We knew that millennials loved Avocados From Mexico, but we wanted to test out just how much. Enough to get their avocado a furnished yurt? Or a rhinestone track-suit? Or a helmet with an adjustable chin strap? As It turns out- yes!
SUPER BOWL LIV
We launched The Avocados From Mexico Shopping Network with 2 teasers and a longform film that ran during Super bowl LIV. The spot drove viewers to a website where they could get their hands on real products-for-avocados.
#2 DIGITAL ADVERTISER OF SUPER BOWL LIV.
The results? We sold out of everything by the end of the 4th quarter. Proving our point that avocado-obsession is riper than ever.