Hänsel, er ist gerade so heiß

Ever wonder how a Cuban kid ends up with a name straight out of a 19th-century German fairy tale? Me too. My name's Hansel, and while it might have set me up for some bullying, it also sparked a fascination with storytelling.

That fascination led me into the world of advertising, a place where I could blend creativity with a bit of grit. I've had the chance to shape global campaigns, work on national Super Bowl commercials, and picked up some shiny awards from the kind folks at Cannes, D&AD, and The One Show. Not that I'm counting, but a guy has to keep track of the breadcrumbs.

At the end of the day, I like to think I create stories that aren't just told—they're lived. So here's to a name that fueled a career full of tales yet to be told.

Contact

email: hansel@whereisgretel.com

Awards & Press

D&AD • 1 Yellow Pencil, 1 Graphite Pencil, 2 Wood Pencils, 1 Shortlist

Cannes Lions • 3 Bronze, 2 Shortlist

One Show • 1 Gold Pencil, 1 Silver Pencil, 2 Bronze Pencil, 2 Merit, 8 Shortlists

Clios • 1 Silver, 3 Bronze, 1 Shortlist

Effie • 1 Gold, 1 Silver, 1 Bronze, 1 Finalist

New York Festivals • 2 Bronze

2x Super Bowl Ads

1x Lurzer’s Archive Selection

2x Comm Arts Award of Excellence

1x Radio Mercury Award Most Innovative Use of Radio

3x Adweek Ad of the Day

1x NYC Poster House Gallery Exhibit

Work Experience

Leo Burnett Chicago • 10/22 - Present 

Energy BBDO Chicago • 10/14 - 10/22 

BBDO Shanghai China • Summer 2019

DDB Chicago • 02/14 - 09/14

Freelance Art Director Chicago • 05/12 - 01/14

Doner Detroit • 03/11 - 04/12

Y&R/Bravo Group Chicago • 07/09 - 02/11

Clients

American Egg Board, Avocados From Mexico, Alka-Seltzer Plus, Bayer Aspirin, Budlight, Chicago Bears, Claritin, Dunkin, Dr. Scholls, Extra Gum, Fiat, Firestone, Five Gum, Frito Lay, Grainger, Harman/Kardon, JBL, Jello, Kohler, Knob Creek, Maker’s Mark, Minute Maid, Orbit Gum, Old Forester, Phillips’ Laxative, Sandals, Simply Orange, Quaker, Raid, Safeway, Sears, Sonoma-Cutrer

Education

Miami Ad School Art Direction • 2007 - 2009

Florida International University Mass Communications • 2001 - 2006