We live in a world of the shiny, the new, the next big thing. Knowing that, how do you sell the country’s oldest bottled bourbon? By showing people that while shine wears off, timeless classics—like a fine glass of Old Forester—never get old.
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PRINT AND SOCIAL
THE Kentucky Turtle Derby
We’re looking for the elite, the bold, the slow. That’s right, for this year’s Kentucky Turtle Derby we’re on the hunt for the one thing last year’s race was missing: turtle jockeys. Eight lucky individuals from across the country who have what it takes to ride a turtle to victory.
