Most Tinder users have received an unsolicited dirty message, yet none know how to respond. So we created a tool to help daters reply to the eggplants and peaches in their DMs—because cleaning up online dating will lead to more actual dating and more reasons to chew Orbit Gum.
Love in the time of Corona.
Even in a pandemic we managed to create over 30 pieces of original film and GIF content for our tool, each responding to a specific dirty message.
1 billion campaign Impressions
Made for 50+ Million
Over 50 million Tinder users could access our tool via an in-app chat bot, Giphy keyboard and Giphy content hub to respond in real time.
Results
9 Million Active Users 1 Billion Campaign Impressions 40 Million Giphy Views