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How Do You Like Your Eggs?

Scrambled. Fried. In an omelette. When we think of eggs, we think of breakfast. So when the The American Egg Board asked us to showcase the infinite ways to enjoy eggs beyond breakfast, we turned an age-old question into our answer.

Case Study

Print

Meet Our Eggcentrics. We created over a dozen different characters and assigned each their own egg dishes, which we featured in print, film and radio.

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Recipes

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Bite-Sized Radio

We turned a traditionally bland radio assignment—DJ live reads—into something with a little more zest: 4 Second Recipes.

Winner of Radio Mercury’s 2018 Game Changer Award Most innovative use of radio.

 

The Incredibles’ Eggs

For the release of their new film, The Incredibles 2, we partnered with Pixar to develop a specialty TV spot and never-before-eaten recipes for each character.

 
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Awards & Press

2018 LÜRZER'S ARCHIVE 2/18 • 2018 Communication Arts Photography Competition Shortlist

2018 FAB Award SILVER - Print • 2019 Poster House NYC Featured Selection

2018 Radio Mercury Award Game Changer Award for the Most Innovative Commercial Use of Radio